# The basics

- [Advertisers](https://user-help.runmags.com/advertising-sales/organizations/advertisers.md): In Ad sales you add organizations and nurture the accounts.
- [Add a new advertiser](https://user-help.runmags.com/advertising-sales/organizations/add-a-new-advertiser.md): Before you can create proposals you need to create an organization and a contact to sell the ad(s) to.
- [Logging advertiser calls](https://user-help.runmags.com/advertising-sales/organizations/logging-advertiser-calls.md): Remember what you talked to clients about and share this information with your colleagues for improved customer service.
- [Selling advertising](https://user-help.runmags.com/advertising-sales/organizations/selling-advertising.md): How to create a deal to sell print ads, online ads, events and other products
- [Billing model](https://user-help.runmags.com/advertising-sales/organizations/billing-model.md): Each deal will be assigned a billing model which dictates the number of billing items for the deal and when they can be billed.
- [Emailing an advertiser](https://user-help.runmags.com/advertising-sales/organizations/emailing-an-advertiser.md): Send individual emails to advertisers and share them with colleagues in RunMags for improved customer service.
- [Client engagement](https://user-help.runmags.com/advertising-sales/organizations/client-engagement.md): Send email and get instant feedback on which links your clients click to engage with your content.


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