> For the complete documentation index, see [llms.txt](https://user-help.runmags.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user-help.runmags.com/introduction/fundamentals.md).

# Fundamentals

- [Advertising sales CRM](https://user-help.runmags.com/introduction/fundamentals/ad-sales-crm.md): Manage your client accounts, update records and create activities so you and the team can provide an excellent client experience.
- [Subscription sales CRM](https://user-help.runmags.com/introduction/fundamentals/subscription-sales-crm.md)